NOT ABSURD™

Some things are worth paying attention to.

Not Absurd is an independent curatorial studio creating and maintaining thoughtful digital collections. We conceive, curate, brand, design, and develop publications devoted to ideas, objects, and resources worth discovering.

We shape the collection and the place it lives.

Curation begins with attention: looking closely, recognizing what is worthwhile, and choosing what belongs.

A collection is shaped by what it contains, its identity, its structure, and the way it is presented and explored.

At Not Absurd, these decisions are part of the same practice. Each publication is conceived, curated, designed, developed, and maintained by the studio.

The result is a considered collection and a purposeful place in which to discover it.

Three independent collections.

Different subjects, connected by a shared practice of discovery, selection, and presentation.

01Ideas

Philosophors

A curated collection of philosophical and literary quotes. Thoughts and words to discover, contemplate, and return to.

Explore Philosophors
02Physical

Observe

An archive of well-designed objects and spaces, dedicated to discovering and appreciating design in the physical world.

Explore Observe
03Digital

DesEngs

A curated resource for design engineers, bringing together resources and inspiration at the intersection of design and engineering.

Explore DesEngs

Attention should be rewarded.

Every collection makes an implicit promise: that the time spent exploring it will be worthwhile.

We take that promise seriously. From what is included to how it is presented, every decision is made with care.

The rest is in the work.

Occasionally, we work with others.

Our own publications come first. We also accept select collaborations centered on digital curation, from shaping the collection to creating its identity and digital experience.

Discuss a collaboration